Can FGV take over an existing affiliate program?

Yes. Most of our affiliate work starts with an audit of an existing program: partner quality, payouts, contract terms and publisher relationships.

How does an engagement with FGV start?

Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.

Growth · Affiliate

Affiliate marketing for fintech.

FGV builds, fixes and scales affiliate programs for fintech and financial services brands. We have grown a mature program's monthly partner volume 6x for Current and taken Copper's new users up 3,000% in three months.

What does FGV do in affiliate?

We run the whole channel: strategy, partner sourcing, commercial terms, publisher relationships and performance management. For a new program that means standing it up; for a mature one it usually means an audit first.

Program strategy and setup
Partner and publisher sourcing
Payout and contract negotiation
Partner quality management
Performance reporting against goals and fintech benchmarks

When does a fintech need help with affiliate?

Two situations come up most. A new product needs acquisition volume fast, and affiliate is the quickest paid channel to scale on a cost-per-action basis. Or a mature program has stopped performing: volume flattens, low-quality partners creep in, and commercial terms drift out of date.

How do we fix a program that has stalled?

For Current, we audited the program, cut the low-quality partners, re-engaged high-potential publishers and rebuilt the commercial terms underneath it. Monthly partner volume grew 6x, payouts were renegotiated 45–70% lower, and 160+ custom contract terms were streamlined by 80%.

How do we scale a program fast?

For Copper, we sourced and stood up net new campaigns against aggressive goals and payout structures that kept moving. New users grew 3,000% in three months, and affiliate drove 30% of all new user acquisition.

Proof

Questions

Can FGV take over an existing affiliate program?: Yes. Most of our affiliate work starts with an audit of an existing program: partner quality, payouts, contract terms and publisher relationships.
How does an engagement with FGV start?: Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.