Case study · Mobile banking
Current: rebuilding a stalled affiliate channel, 6x monthly partner volume.
Current, the mobile bank for 4M+ members, had a mature affiliate channel that had stopped performing. FGV audited the program, cut low-quality partners, re-engaged high-potential publishers and rebuilt the commercial terms, growing monthly partner volume 6x while renegotiating payouts 45–70% lower.
- monthly partner volume
6x
monthly partner volume- lower payouts
45–70%
lower payouts- contract terms streamlined by 80%
160+
contract terms streamlined by 80%
Who is Current?
Current is mobile banking for 4M+ members building credit while they bank.
What was the challenge?
Current's affiliate channel was mature but had stopped performing. Volume had stalled, and the program carried low-quality partners and commercial terms that no longer made sense.
What did FGV do?
We audited the program, cut the low-quality partners, re-engaged high-potential publishers, and rebuilt the commercial terms underneath it.
- Affiliate program audit
- Partner quality cleanup
- Publisher re-engagement
- Payout and contract renegotiation
What were the results?
Monthly partner volume grew 6x. Payouts were renegotiated 45–70% lower, and more than 160 custom contract terms were streamlined by 80%.