Case study · Insurtech
Bestow: building the partnerships channel, 50% of new policy originations.
Bestow, which offers term life insurance digitized end to end, had its partnerships run by a co-founder. FGV built the channel from there across affiliates, marketplaces and embedded deals, growing it to 50% of new policy originations and sourcing a white-labeled integration with Lemonade.
- of new policy originations
50%
of new policy originations- active partners
50+
active partners
Who is Bestow?
Bestow offers term life insurance, digitized end to end.
What was the challenge?
Partnerships were being run by one of Bestow's co-founders. The channel needed a dedicated function to scale.
What did FGV do?
We built the channel from there: sourcing, commercials, product input, and the hires to own it, across affiliates, marketplaces and fully embedded deals.
- Partner sourcing
- Commercial negotiation
- Product input for embedded deals
- Hiring the team to own the channel
What were the results?
Partnerships grew to 50% of Bestow's new policy originations, with more than 50 active partners including Experian, Chime, NerdWallet and Forbes. FGV sourced and closed a white-labeled integration with Lemonade, one of the largest in the industry.