Grow beyond what got you here.

Marketing for fintech

Every growth curve flattens.

The channel that carried you stalls, the message that worked stops converting, and the audience you started with doesn't get you to the next stage.

4.8x

average client growth

$2B+

revenue driven

$10B+

raised by founders

Case Studies

Client | Splitero

Home equity investments, as an alternative to a HELOC.

Results

$10M

LTV in pipeline

8,000+

leads driven

MQL goal exceeded by 60% on $1.5M in spend

The full story

What we did

Splitero was launching a new HEI product with no demand engine behind it. We advised the GTM martech stack, built a conversion-focused site, and ran direct mail, Google, and Meta from launch.

Client | Spinwheel

Debt-management APIs for lenders and fintechs.

Results

3 of top 5

ARR deals closed

New vertical

discovered and activated

The full story

What we did

Spinwheel had to find where its APIs fit before it could sell them. We interviewed product leaders, turned the signal into vertical priorities and value props, then ran outreach as an extension of their BD team.

Client | Current

Mobile banking for 4M+ members building credit while they bank.

Results

monthly partner volume

160+

custom contract terms streamlined by 80%

Payouts renegotiated 45–70% lower

The full story

What we did

A mature affiliate channel had stopped performing. We audited the program, cut the low-quality partners, re-engaged high-potential publishers, and rebuilt the commercial terms underneath it.

Client | Copper

Helping users earn extra money through games, surveys, and receipt scanning.

Results

+3,000%

new users in 3 months

30%

of all new user acquisition within 3 mos

The full story

What we did

Copper needed acquisition volume fast, against payout structures that kept moving. We led strategic growth for their affiliate channel, sourcing and standing up net new campaigns against aggressive goals.

Client | Bestow

Term life insurance, digitized end to end.

Results

50%

of new policy originations

Lemonade

white-labeled integration sourced and closed, one of the largest in the industry

50+ active partners including Experian, Chime, NerdWallet, Forbes

The full story

What we did

Partnerships were being run by the co-founder. We built the channel from there — sourcing, commercials, product input, and the hires to own it — across affiliates, marketplaces, and fully embedded deals.

Client | Wagmo

Pet insurance and wellness, D2C and through employer benefits.

Results

300%

revenue growth

10x

B2B pipeline growth

The full story

What we did

Wagmo’s growth was capped by its sales operation, not its demand. We expanded the funnel through both cold and warm lead channels and built the sales motion to work it.

Client | Parachute

Plasma donation, rebuilt around the donor experience.

Results

20x

monthly spend, CAC held

center launches supported

Spend scaled from under $5k to $100k/month
Zero to a full sales playbook and a trained SDR team in one month

The full story

What we did

Parachute was opening centers faster than its marketing could support them, and app downloads were arriving with nothing to convert them. We advised the martech build, ran conversion testing, and scaled paid media location by location — then built the sales function from nothing: process, scripts, tech stack, and a hired offshore SDR team.

Start further ahead.

Find what works.

What you sell, who you’re selling it to, and why they pick you is where growth is won. We start in your data and with your customers. We’ve run marketing inside hundreds of fintechs, so we know what signal looks like.

+29%Variant lift4.8%2.6%1.9%1.4%Win

GTM strategy
Positioning
Messaging

Channel testing
Creative testing

Scale what works.

Most channels have more room than teams get out of them, and our operators know how to find it. We track performance against goals and fintech benchmarks, so we know whether to put more behind what’s working or open the next channel.

1,921ClicksOrganic

Paid media
Affiliate
Strategic partnerships

Influencer
Lifecycle
Sales

Build what works next.

Companies and markets evolve: new audiences, new competitors, and new products. Our operators have helped founders reach every stage, so we know what the next one asks for and can build the strategy to meet it.

AugSepOctPaid pilotPricing testAttribution v2

Referral loop

GTM evolution
Channel expansion

Stage transitions
Raise readiness

Everything we run.

Build with us

Paid media
Paid search
SEO
GEO
Ad creative
UGC
Video production
Lifecycle & CRM
Sales ops
Analytics & reporting
Affiliate
BD & strategic partnerships
Influencer
PR
Events
GTM strategy
Positioning & messaging
Brand design

Paid media
Paid search
SEO
GEO
Ad creative
UGC
Video production
Lifecycle & CRM
Sales ops
Analytics & reporting
Affiliate
BD & strategic partnerships
Influencer
PR
Events
GTM strategy
Positioning & messaging
Brand design

The FGV Network

The channels you can’t buy.

The FGV network runs through everything we do. Executive advisors and corporate partners across banking, credit, insurance, lending, and payments. We open doors, bring publishers to expand your audience, and get you into the rooms where fintech makes decisions, including 50+ events a year and two annual summits.