Does FGV only manage spend, or creative too?

Both. Ad creative, UGC and video production are part of the acquisition work we run.

How does an engagement with FGV start?

Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.

Growth · Paid media

Paid media for fintech.

FGV runs paid social, paid search and direct response for fintech and financial services, tracked against goals and fintech benchmarks. For Parachute we scaled monthly spend 20x with CAC held; for Splitero we beat the MQL goal by 60% on $1.5M of spend.

What does FGV run?

Paid social, paid search and offline direct response, with the creative and the conversion work that decide whether spend pays back.

Paid social (Meta and others)
Paid search (Google)
Direct mail
Ad creative and UGC
Video production
Conversion testing and landing pages

How does FGV decide where to put more spend?

Most channels have more room than teams get out of them. We track performance against your goals and against fintech benchmarks, so we know whether to put more behind what is working or open the next channel.

What does scaling look like?

Parachute was opening plasma donation centers faster than its marketing could support. We scaled paid media location by location from under $5k to $100k a month, 20x, with CAC held, across 15 center launches. Splitero launched a new home equity product with Google, Meta and direct mail from day one and beat its MQL goal by 60%.

Proof

Questions

Does FGV only manage spend, or creative too?: Both. Ad creative, UGC and video production are part of the acquisition work we run.
How does an engagement with FGV start?: Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.