Case study · Earn and rewards

Copper: affiliate volume, fast, +3,000% new users in 3 months.

Copper helps users earn extra money through games, surveys and receipt scanning, and needed acquisition volume fast against payout structures that kept moving. FGV led strategic growth for its affiliate channel, standing up net new campaigns that grew new users 3,000% in three months.

new users in 3 months

+3,000%

new users in 3 months
of all new user acquisition

30%

of all new user acquisition
Copper's website

Who is Copper?

Copper helps users earn extra money through games, surveys and receipt scanning.

What was the challenge?

Copper needed acquisition volume fast, against payout structures that kept moving.

What did FGV do?

We led strategic growth for Copper's affiliate channel, sourcing and standing up net new campaigns against aggressive goals.

  • Affiliate channel strategy
  • Partner sourcing
  • Campaign launch and management

What were the results?

New users grew more than 3,000% in three months, and the affiliate channel drove 30% of all new user acquisition within that period.