Case study · Plasma donation
Parachute: scaling paid media center by center, 20x spend with CAC held.
Parachute, which rebuilt plasma donation around the donor experience, was opening centers faster than its marketing could support them. FGV advised the martech build, ran conversion testing, scaled paid media location by location and built the sales function from nothing, taking spend from under $5k to $100k a month while holding CAC.
- monthly spend, CAC held
20x
monthly spend, CAC held- center launches supported
15
center launches supported- to a full sales playbook and trained SDR team
1 month
to a full sales playbook and trained SDR team
Who is Parachute?
Parachute runs plasma donation centers, rebuilt around the donor experience.
What was the challenge?
Parachute was opening centers faster than its marketing could support them, and app downloads were arriving with nothing in place to convert them.
What did FGV do?
We advised the martech build, ran conversion testing, and scaled paid media location by location. Then we built the sales function from nothing: process, scripts, tech stack, and a hired offshore SDR team.
- Martech advisory
- Conversion testing
- Location-based paid media
- Sales process, scripts and tech stack
- Offshore SDR hiring and training
What were the results?
Monthly spend scaled from under $5k to $100k, 20x, with CAC held. The program supported 15 center launches, and Parachute went from zero to a full sales playbook and a trained SDR team in one month.