Case study · Pet insurance
Wagmo: unblocking growth with a sales motion, 300% revenue growth.
Wagmo sells pet insurance and wellness direct to consumers and through employer benefits, and its growth was capped by its sales operation, not its demand. FGV expanded the funnel through cold and warm lead channels and built the sales motion to work it, delivering 300% revenue growth and 10x B2B pipeline.
- revenue growth
300%
revenue growth- B2B pipeline growth
10x
B2B pipeline growth
Who is Wagmo?
Wagmo offers pet insurance and wellness, direct to consumers and through employer benefits.
What was the challenge?
Wagmo's growth was capped by its sales operation, not by its demand.
What did FGV do?
We expanded the funnel through both cold and warm lead channels and built the sales motion to work it.
- Cold and warm lead channels
- Sales process design
- Sales operations
What were the results?
Revenue grew 300% and B2B pipeline grew 10x.