Case study · Debt-management APIs
Spinwheel: finding where the APIs fit, 3 of the top 5 ARR deals closed.
Spinwheel builds debt-management APIs for lenders and fintechs and had to find where they fit before it could sell them. FGV interviewed product leaders, turned the findings into vertical priorities and value propositions, then ran outreach as an extension of Spinwheel's BD team, closing 3 of its top 5 ARR deals.
- ARR deals closed
3 of top 5
ARR deals closed- discovered and activated
New vertical
discovered and activated
Who is Spinwheel?
Spinwheel builds debt-management APIs for lenders and fintechs.
What was the challenge?
Spinwheel had to find where its APIs fit in the market before it could sell them: which buyers felt the problem most, and what would make them choose Spinwheel.
What did FGV do?
We interviewed product leaders, turned what we heard into vertical priorities and value propositions, then ran outreach as an extension of Spinwheel's BD team.
- Customer and market interviews
- Vertical prioritization
- Value propositions and messaging
- Outbound business development
What were the results?
Spinwheel closed 3 of its top 5 ARR deals through the work, and a new vertical was discovered and activated along the way.