How does an engagement with FGV start?

Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.

Growth · Lifecycle

Lifecycle and CRM for fintech.

FGV builds the lifecycle programs that turn sign-ups into active, funded customers: onboarding and activation journeys, CRM, and the analytics to see what works. It is where acquisition spend either pays back or leaks.

What does FGV do in lifecycle?

We design and run the journeys that move a customer from sign-up to an active account, and keep them there, with the reporting to show which steps convert.

Onboarding and activation journeys
CRM setup and management
Retention and re-engagement
Analytics and reporting

Why does lifecycle matter so much in fintech?

Financial products have long, high-friction funnels: identity checks, funding, first use. Downloads that arrive with nothing to convert them are wasted spend; Parachute's growth depended on fixing exactly that.

Proof

ParachuteConversion built behind the spend

Questions

How does an engagement with FGV start?: Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.