Growth · SEO and GEO

SEO and GEO for fintech.

FGV helps fintechs get found in search engines and recommended by AI assistants like ChatGPT, Perplexity, Gemini and Claude. The work covers technical SEO, structured data, content built from your own data, and the third-party coverage AI engines rely on.

What is GEO?

Generative engine optimization is the work of getting a brand named and cited in AI-generated answers. AI assistants recommend companies they can identify clearly, find specific evidence about, and see corroborated by independent sources.

What does FGV do?

We work on all three: the technical and structured-data foundation that makes a brand legible to machines, content built from your own data that engines want to cite, and the reviews, roundups and press that corroborate it.

  • Technical SEO and site performance
  • Structured data and entity mapping
  • Content and data studies
  • Digital PR and third-party coverage
  • AI visibility tracking

Questions

Is GEO different from SEO?

They overlap. SEO earns rankings in search results; GEO earns mentions and citations inside AI answers. The foundation is shared, but GEO puts more weight on clear entity data, quotable facts and independent corroboration.

How does an engagement with FGV start?

Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.