How does an engagement with FGV start?

Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.

Growth · GTM strategy

Go-to-market strategy for fintech.

FGV sets go-to-market strategy for fintech launches and stage transitions: positioning, messaging, channel testing and the plan for what comes next. For Spinwheel, the work found where its APIs fit and closed 3 of its top 5 ARR deals.

Where does FGV start?

What you sell, who you are selling it to, and why they pick you is where growth is won. We start in your data and with your customers. We have run marketing inside hundreds of fintechs, so we know what signal looks like.

GTM strategy
Positioning and messaging
Channel testing
Creative testing
Brand design

What about the next stage?

Companies and markets evolve: new audiences, new competitors and new products. Our operators have helped founders reach every stage, so we know what the next one asks for and can build the strategy to meet it, including readiness for the next raise.

What does it look like in practice?

Spinwheel had to find where its debt-management APIs fit before it could sell them. We interviewed product leaders, turned the signal into vertical priorities and value propositions, and ran outreach as an extension of the BD team.

Proof

Questions

How does an engagement with FGV start?: Most start with a conversation about what you are trying to do next. We start in your data and with your team, then propose a scope. Reach us through the contact page and the right team will pick it up.